Describe the psychological profiling clustering system

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Question 1: Describe the psychological profiling (PSYTE) clustering system. Select an industry, other than restaurants, and explain how the software can be used for that industry.

Question 2: What are the major differences in site location for a restaurant versus a retail store versus a manufacturing plant?

Question 3: Red Lobster also defines its trade areas based on market size and population density.

Note: Density classes are based on the households and land area within 3 miles of the geography (e.g., census tract) using population-weighted centroids.

The majority (92%) of the Red Lobster restaurants fall into three of these classes. Which three classes do you think the chain has the most restaurants in? Why?

Reference no: EM133211377

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