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Describe the prospective consumers of the product

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Reference no: EM131985491

This assignment will meet the following learning outcomes:

1. Identify and critically evaluate the major environmental influences affecting global and international markets to justify recommended strategies;

2. Apply appropriate analytical models and frameworks to analyse, assess and critically appraise global and international marketing situation.

The Task

A company is in the stage of marketing the product to a developing country. A leading product of the company has been selected. A marketing consultant is considered by the company to help them select a developing country that may have a need for the product chosen.
As the marketing consultant, enlighten the company to prepare an analysis of the product?s potential in the selected market. Use the following outline as a guide in their analysis.

1. Introduction

Describe the general nature, description, uses, benefits, cost and other characteristics of the product selected. Include current stage in product life cycle, and technological considerations. Describe the prospective consumers of the product. Discuss whether the selected market will apply standardisation or adaptation.

2. Market analysis

Research the internal and external environments of the country that you have selected. Identify and critically evaluate the major environmental influences to your product as regards to the country?s political, legal, technological, economics and cultural scenario.

Determine the level of competition to be encountered for your selected product in the chosen country. You have to assess who you are competing against with and describe their positional strengths and weaknesses; domestically and internationally. Analyse your competitors? angle to the market in order to find a weakness that your company will be able to use in its own market positioning.

Identify at least three (3) modes of entry possible to be used in entering the particular country selected and their impact to the marketing success of the company. Describe how the product will get from producer to end user.

Consider any barriers to trade/market your product and discuss how they are to be addressed. Describe what marketing strategy adjustments should be made. Identify and evaluate the degree of possible specific sources of risk the company would be exposed to in the exportation of the selected product and suggest possible ways to minimise these risks if not totally eliminating them.

3. Conclusion. It must be in a paragraph form. This part should state what the researcher found after the analysis was completed and the possible recommendations/suggestions if there is any. This is the end point of the discussion. This will disclose the "sorted-revealed fact".

4. References must be according to Harvard Referencing Style.

You are required to write a 2500 word report that covers the preceding requirements.

Verified Expert

Marks and Spencer a worldwide accepted company and global leader in clothing meat and daily food items is planning to expand its business in developing nations owing to better tax policies and rising demand of their product. Indonesia a company with better FDI and improving Economy can help achieve the company’s targets. Marks and Spencer will be launching clothing will be blende form of western and local taste. This will especially include Scarfs Abayas and Thobes. Though company will be having its own western apparels. The study below focuses on potential market strategies threats and opportunities. It explains hoe the company can take best advantage of this opportunity.

Reference no: EM131985491

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Reviews

len1985491

5/17/2018 1:29:52 AM

Conclusion Summary of discussion and recommendations. 15 Academic references Varied references following the Harvard referencing system in an appropriate manner (minimum 10 references) 5 Total 100

len1985491

5/17/2018 1:29:45 AM

Criteria Description Weight First Marker Second Marker Agreed Mark Introduction a. Description of the selected product and its current stage in product life cycle and discussion whether the selected market will apply standardisation or adaptation. (10 marks) 10 Contents and Discussion a. Identification and critical evaluation of the major environmental influences. (15 marks) b. Identification and discussion of at least (3) modes of entry to be used in the international marketing arena and their impact to the success in relation to marketing the product.(15 marks) c. Competitors analysis on their strengths and weaknesses. (15 marks) d. Identification and discussion two (2) target market strategies in developing a marketing plan. (10 marks) e. Identification and evaluation of the degree of risk involved. Suggestion of the ways to minimise if not eliminating the risk identified. (15 marks) 70

len1985491

5/17/2018 1:29:20 AM

To achieve a ‘Pass’ grade of 40% or above In order to achieve a pass grade the student will have demonstrated an understanding of the concepts and principles of International Marketing at a satisfactory level. The work produced must apply appropriate principles, concepts and frameworks in order to address the areas specified in the assignment. There should be also a clear evidence of research and reading, with reference to appropriate sources. To achieve a grade of 70% or above In order to achieve a grade of 70% or above, as well as satisfying all of the outlined criteria for a „pass?, the student must demonstrate a detailed understanding and application of the concepts and principles of International Marketing. The submission will be well organised and contain all relevant data. It will show evidence of appropriate investigation including research from a range of academic literature and other secondary sources of information.

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