Criteria Description Words Conclusion Summary of discussion and Recommendations ( 2-3 paragraphs) ? It must be in a paragraph form. ? This part should state what the researcher found after the analysis was completed and the possible recommendations / suggestions if there is any. ? This is the end point of the discussion. ? This will disclose the sorted-revealed fact. 375 to 405 References ? must be according to Harvard Referencing Style ?minimum 10 References.

D. Identification and discussion two (2) target market strategies in developing marketing plan.( Minimum 2 paragraphs ). More detail how to write: Consider any barriers to trade/market your product and discuss how they are to be addressed Describe what marketing strategy adjustments should be made. 250 to 300 E. Identification and evaluation of the degree of risk involved. Suggestion of ways to minimize if not eliminating the risk identified. ( Minimum 3 paragraphs ). More detail how to write: Identify and evaluate the degree of possible specific sources of risk the company would be exposed to in the exportation of the selected product and suggest possible ways to minimize these risks if not totally eliminating them. 375 to 405

Contents and Discussion C. Competitors analysis on their strengths and weaknesses. ( Minimum 3 paragraphs ) More detail how to write: ? Determine the level of competition to country strengths and weaknesses, domestically and internationally. ? Analyses your competitors' angle to the market in order to find a weakness that your company will be able to use in its own market be encountered for your selected product in the chosen country. ? You have to assess who you are competing against with and describe their positional strengths and weaknesses, domestically and internationally Analyses your competitors angle to the market in order to find a weakness that your company will be able to use in its own market positing. 375 to 405

Criteria Description Words A. Identification and critical evaluation of influences. ( 2 paragraphs) More detail how to write: ? Research the internal and external environments of the country that you have selected. ? identity and critically evaluate the major environmental influences to your product as regards to the country's political, legal, technological, economics and cultural scenario. 375 to 400 B. Identification and discussion of at least (3) modes of entry to be used in the international marketing arena and their impact to the success in relation to marketing the product. More detail how to write: Identify at least three (3) modes of entry possible to be used in entering the particular country selected and their impact to the marketing success of the company. Describe how the product will get from producer to end user. ( every mode separate paragraph same before ) 375 to 405

Criteria Description Words Introduction 2 - 3 paragraphs Description of the selected product and current stage in product life cycle and discussion whether the selected market will apply standardization or adaptation. Background of country. 375 to 405 More detail how to write Introduction: ? Describe the general nature, description, uses, benefits, cost and other characteristics of the product selected Include current stage in product life cycle, and technological considerations. ? Describe the prospective consumers of the product. ? Discuss whether the selected market will apply standardisation or adaptation. ? Background of country

The Task A company is in the stage of marketing the product to a developing country A leading product of the company has been selected. A marketing consultant is considered by the company to help them select a developing country that may have a need for the product chosen. As the marketing consultant, enlighten the company to prepare an analysis of the product's potential in the selected market Use the following outline as a guide in their analysis

Conclusion Summary of discussion and recommendations. 15 Academic references Varied references following the Harvard referencing system in an appropriate manner (minimum 10 references) 5 Total 100

The assignment is about International Marketing, Please follow the teacher guideline is attached as well. Similarity: Observe 2%-10% similarity index Criteria Description Weight Introduction a. Description of the selected product and its current stage in product life cycle and discussion whether the selected market will apply standardisation or adaptation. (10 marks) 10 Contents and Discussion a. Identification and critical evaluation of the major environmental influences. (15 marks) b. Identification and discussion of at least (3) modes of entry to be used in the international marketing arena and their impact to the success in relation to marketing the product.(15 marks) c. Competitors analysis on their strengths and weaknesses. (15 marks) d. Identification and discussion two (2) target market strategies in developing a marketing plan. (10 marks) e. Identification and evaluation of the degree of risk involved. Suggestion of the ways to minimise if not eliminating the risk identified. (15 marks) 70