Describe the products and services offered to hospitals

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Assignment:

Hill-Rom is a leading B2B firm that dominates a niche in the health care industry. Explore the Hill-Rom company website.

Describe the products and services offered to hospitals.
Select one product or service and develop a pricing strategy based on objectives, cost, and value.
How can Hill-Rom reduce the total cost-in-use for a hospital? Explain the rationale for your decision and how the decision helps reduce costs.
What type of digital marketing strategies would you incorporate? Remember, every marketing strategy and tactic you create and execute revolves around your target market.

In response to your peers pricing strategies, explore the similarities and difference with yours. Explore ideas that could enhance your peer's strategy and/or your own. Where do you see possible problems? Discuss solutions.

Reference no: EM133573632

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