Describe the product or service and identify the type

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Case Study: TUTORING IN ENGLISH, DOOR TO DOOR SALES OF SOLAR PANELS, GETTING CONTACTS BY A FINANCIAL ADVISOR, MOTORCYCLE ACCESSORIES there are four major categories of variables that can be used to segment consumer markets: Demographic (age, gender, race, income, education, occupation, family characteristics, religion, social class) Geographic (climate, terrain, city size, population density, urban/rural area) Psychographic (personality characteristics, motives, lifestyles) Behavioristic (consumer behavior toward a product) identify a product or service you use that is marketed based on each of the four types of variables. (For example, if you are a new parent, you may receive coupons in the mail for diapers.) You should identify four products or services in all. For each one,

Question: address the following: Describe the product or service and identify the type of the variable used to segment its market segment. Give specific examples of how the marketing for that product or service targets its market segment. Do you think targeted marketing is effective in general? Identify market segments of two other types that your product or service might be targeted toward. For example, if your product is targeted at Baby Boomers (demographic), perhaps it could be targeted to adults who enjoy sports (psychographics) or to people who live in warm climates

Reference no: EM133424212

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