Describe the product offering and product strategy

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1. Describe the Product offering and product strategy for Wrigley's Double Mint Gum. Describe not only the physical unit but also its product depth and breadth of the line/service, package, warranty, after-sale service, brand name, company image, value and many other factors like the products life cycle stage.

2. It costs money to produce a product, to distribute a product and to promote a product. Price is the only "P" of marketing that is directly related to the generation of revenue. Would you say, therefore, that "P" for price is the most important "P" of marketing?

Reference no: EM132249979

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