Reference no: EM132258036
Question: 1- Loyal customers offer multiple benefits to a healthcare organization. What are some of these benefits? How can loyalty be measured from a marketing approach? Find one example of a loyalty program in the healthcare industry, and comment on it. Is there in the program content any room for improvements?
2- Transparency is a growing factor in health care. You have been hired to consult with a group of cardiologists who have just developed their first website.
The practice is located in a in a medium-sized community where there are 3 other cardiology practices. Present the pros and cons for them in developing a proactive approach to transparency on their website.
Some of the partners in the practice are strongly opposed to providing any metrics on the site.
3- When establishing the product element of the marketing mix, a company must decide its product mix, product line, and its breadth and depth. Pick a Hospital or any health services facility you are working for, or you are familiar with, and describe the product (service) mix that facility is offering. Based on your experience with that facility, is it possible to modify the product mix by eliminating, adding, services? If yes, why? If not, why?
Create an ethics and social responsibility plan
: Create an Ethics & Social Responsibility Plan. The Ethics & Social Responsibility plan should account for approximately three to five (3-5) pages.
|
Explain each ethical point in the code of ethics
: The employees that sent these emails were fired. The CEO and the Board of Directors has tasked you with developing an intake packet for new patients.
|
Identifying change requirements or opportunities
: Why is it important to analyse an organisation's objectives when identifying change requirements or opportunities?
|
Estimate johnson and johnson approximate cost of capital
: Create excel and estimate Johnson and Johnson's approximate cost of capital, (Use both market and book weights, for book versus market value weights.
|
Describe the product mix that facility is offering
: When establishing the product element of the marketing mix, a company must decide its product mix, product line, and its breadth and depth.
|
Issues of communication within virtual intercultural teams
: Which issues of communication within virtual intercultural teams have you experienced at a university, and how will you address them?
|
Explain the size and scope of the law enforcement industry
: Examine the fragmentation issue in policing, exploring municipal, county, state, and other specialized law enforcement agencies.
|
Briefly the conceptual framework of value creation by bda
: Please describe briefly the conceptual framework of value creation by BDA
|
What types of information are included
: What types of information are included? What types of information do you feel are missing? Why do you feel this is important from a marketing perspective?
|