Reference no: EM132867993 , Length: word count:2500
The Camel Soap Factory (Happy Skin, Happy People and a Happy Planet.)
For centuries, the people of Arabia have understood the value of camel milk - the bounty of the desert. Bedouin communities have relied on this rich liquid for sustenance and cosmetic purposes. Recently, clinical research has backed these claims. Rich in Alpha-Hydroxy acids, vitamins, anti-aging and anti- inflammatory proteins, camel milk is the perfect ingredient which can help to stabilize, protect and heal your skin.
Milk has been used in skincare for centuries and it's been added to soaps (especially natural soaps) for just as long. Soaps enriched with milk are creamier and gentler than those made without. It's the natural occurring vitamins, minerals, oils and lactic acid found in milk that add the moisturizing and conditioning properties to the soap.
The camel soap factory is a reward winning brand based in Dubai focused on making sustainable and environmentally sensitive natural skincare products handcrafted with locally sourced camel milk. The brand is looking for the release of a line of face, hand and body creams as well as re-introducing the well-loved lip balms.
The product development has focused on creating beautiful souvenirs from the UAE. Souvenirs that travel well, stand apart from the crowd and truly reflect the long-standing tradition of soap making in the Middle East. The company draw inspiration from the rich heritage of Arabia - its alluring aromas, exotic flavors and mystical ingredients.
Manufacturing of the handcraft quality products in carried out in small batches to ensure delivering skincare products that are both skin and environment friendly.A commitment reflected in environmentally sensitive packaging and the sustainable sourcing of raw materials; water and energy management as well as a focus on reduced waste.
The company is actively seeking to partner with independent distributors, retailers and e-retailers to offer our range of products in locations across the globe.
In its early days the company started promoting its soap using school fairs, local co-ops. and word of the moth. Today, the Camel factory soap is sold in major supermarkets, Al Jaber Gift Gallery as well as major airport duty free shops in addition to regional online e-commerce websites.
Discussion & Questions
1. Using the web access describe the product line depth and price ranges for the Camel Factory soap.
2. What image or brand positioning does the Brand occupy (think of the positioning matrix of the 16 cells).
3. If you are hired to draw an advertising campaign to promote the brand locally what would be objective at this stage? Explain the target first.
4. What price structure can be employed between the manufacturing company and its global distributors? justify