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Assignment:
American Dream Backpack- Ad Group Below this heading, describe one of your ad groups within your chosen shopping campaign and explain why you named your ad group this way (e.g., did you look up best practices for naming ad groups online?). Describe your ad group and why you think this ad group is important to include in your campaign. Include any relevant research/images to enhance your discussion.
Use the following prompts to help you plan your ad group:
• Default CPC: what CPC did you assign to this ad group and why?
• Target Audience and/or Product Profile: Describe the product features you've chosen to target and/or the demographics, interests, and behaviors of the target audience for this ad group. How does this audience profile influence your ad group's strategy? Why did you choose this ad group?
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