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Describe the product current marketing strategy

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Reference no: EM133580822

Questions:

  • Describe the product's current marketing strategy (objectives, target segment(s), value proposition) and implementation (marketing mix) in detail.
  • Analyze the more significant strategic issues facing the company (STP) or focus on a specific decision (e.g., advertising, pricing
  • evaluate the product's current marketing strategy and implementation. Use any criteria you feel are appropriate, but at least one should be the consistency/appropriateness of the strategy/marketing mix.
  • Based on your evaluation, make recommendations for "fixing" the problems you found.

 

Reference no: EM133580822

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