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Describe the product characteristics

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Describe the product characteristics (i.e., core benefit, basic product, expected product, and augmented product) of two of the companies below.

-Starbuck's coffee (goods category)
-Southwest Airlines (service category)

For each of the two offerings, describe how one or more aspects of their marketing strategy are based on its product characteristics.

response should be between 2-3 pages.

Please use in-text citations and provide references. Only scholarly sources should be used.

Reference no: EM131010868

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