Describe the product category to be evaluated

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Reference no: EM133573636

Assignment:

Need a product category and product brands. Once the product category is selected, I must identify which determinant attributes most affect product selection by a consumer. which features and benefits are most important to the consumer when making a decision about this type of product.

Specifically, the following must be addressed:

Product Category: Identify and describe the product category to be evaluated.
Determinant Attributes: Describe the top six determinant attributes that most affect product selection by a consumer, including the features and benefits most important to the consumer when making a decision about this type of product.
Product Brands: Explain the product brands that will be evaluated within each product category. Include appropriate details of the brands.

Reference no: EM133573636

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