Describe the Product.

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Reference no: EM133163872

Part 1:

Choose a product or service that you have purchased or are familiar with. You may use a product that you have discussed in previous modules.

Describe the product.

Referring to the list of possible common advertising appeals from the Module 5 lesson, which appeals does this ad utilize?

Then, choose three elements of the promotional mix listed below:

Advertising

Consumer sales promotions

Trade promotions

Direct marketing

Professional selling

Public relations

Sponsorships

After you have chosen three promotional mix elements, respond to the following questions:

What kinds of decisions does each of these areas of the promotional mix include?

How is each of your chosen promotional mix elements utilized by a firm to sell your chosen product or service (please provide specific information and/or examples).

Reference no: EM133163872

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