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Part 1:
Choose a product or service that you have purchased or are familiar with. You may use a product that you have discussed in previous modules.
Describe the product.
Referring to the list of possible common advertising appeals from the Module 5 lesson, which appeals does this ad utilize?
Then, choose three elements of the promotional mix listed below:
Advertising
Consumer sales promotions
Trade promotions
Direct marketing
Professional selling
Public relations
Sponsorships
After you have chosen three promotional mix elements, respond to the following questions:
What kinds of decisions does each of these areas of the promotional mix include?
How is each of your chosen promotional mix elements utilized by a firm to sell your chosen product or service (please provide specific information and/or examples).
Write a paper using a real world experience in a free market (not government regulated) to describe a change that occurred in supply or demand.
Explain Detailed Explanation to Auditing and describe how they handle confidentiality, security and international issues.
The format of this assignment is similar to that of the previous case assignment, as you will again be giving recommendations based on a series of situations that a company might face. Of course, make sure to thoroughly review the background materia..
applebees is the largest casual dining chain in the world with 1970 locations throughout the united states and nearly
Aside from temp-to-full time the group must identify and discuss 3-4 methods that job hunters can use to find fulltime employment. Include specifics defining each method and explaining what the job applicant needs to accomplish in order to be su..
Calaculate Cost of goods is given as the equivalent FOB value for customs purposes and Freight costs are for transport form the country of origin to Melbourne Victoria Australia.
Complete the following assignment using the "Strategy and Positioning Analysis" template. Develop a 800 word SWOTT analysis of the organization and offering
Throughout this course, you will compile a comprehensive marketing plan. (Note: You will use the same scenario throughout the course.)
Assignment: Alliance Supermarket and Point-of-Sale (POS) systems. What information may help Alliance reduce costs while providing better service?
Choose two companies from the same industry: one that is quite successful and one that is struggling. For each company, list every strength and weakness you believe it possesses (both the company and its products.) What could these companies lea..
Demonstrate their understanding of the critical strategic role and function of event program and portfolio management in the event organisation
Tony is a chef and proprietor of a restaurant called ‘Taste of Italy'. Tony's pasta sauces are highly acclaimed and his restaurant is always busy. Max, a real estate agent, often eats at Tony's restaurant, Who is the plaintiff and who is the defend..
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