Describe the processes of data generation

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Assignment:

  1. Briefly describe the processes ofdata generation and map construction that you have just gone through. Any particular issues or challenges that you have encountered? Anything that you believe a marketing researcher or marketing manager should pay attention to when collecting such ratings data from actual consumers?
  2. Provide the perceptual map that you have produced. You can either copy/paste, or use a screen capture utility such as Windows Snipping Tool to copy the image.
  3. Discuss what the map shows in terms of positioning and differentiation for "reputation" and for "social life and events."
  4. Discuss how the University of Arizona is positioned based on your results.
  5. Finally, assume that you are given the budget to establish a new university to compete with these six schools. What position do you prefer to take to enter the market? Why?

 

Reference no: EM133400986

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