Describe the process of marketing internationalization

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Reference no: EM133203332 , Length: 2 pages.

Discussion Post: The Process of Marketing Internationalization

a) Describe the process of marketing internationalization, which a company should follow if it has little or no international experience and limited resources. Explain the analytical tools they might use to maximize the likelihood of success.

b) Describe your favourite global brand. Explain their marketing mix and their target customers. Analyse the reasons the brand has global appeal and evaluate the cultural context.

Reference no: EM133203332

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