Reference no: EM132989982

Vanessa is the CEO of a major women's clothing retailer in North America.

In the company's twenty-two year history there has been significant growth in the company, both in size and in revenues. In the past two years however profits have been dwindling and the Board of Directors has asked for Vanessa to make organizational changes to address this lack of profitability.

Vanessa has decided that it has come time to close some unprofitable product lines and focus the company's energy on the areas with the most profit and growth. This will surely impact people as some will be decruited; others will retain their jobs and need to be retrained. She had been preparing for the announcement, which will come later today in a large, virtual townhall meeting with all employees attending. She is anxious to make the announcement but feels she has prepared well for any questions.

Briefly describe the process for helping employees accept organizational change. In Vanessa holding the virtual townhall meeting with all employees, what part of the process is Vanessa focused on?