Reference no: EM133675081

Assignment

Length: 2000 words.

Marketing research project based on a clear marketing problem or opportunity based on the company they've been assigned. Also, a presentation needs to be developed as well, in the form of a pitch-presentation.

Table of Contents:

A. Introduction

Brief introduction to explain the background/context of your Brand.

B. Background

Research Problem: Describe the problem or opportunity you've identified.

Research Objectives: List 3 to 5 Research Objectives your Project will be addressing.

C. Methodology

Research Scope: Is this research Exploratory, Descriptive, Explanatory or Predictive?

Research Sources: Explain if you'll be using Primary and/or Secondary sources.

Research Data: Explain if you'll be collecting Quantitative and/or Qualitative data.

Information Collection: List the methods you'll use to collect the data (Interviews, Surveys, Focus Groups, etc.) § Sampling Method: Develop the sample plan that will be used for the research.

D. Conclusions

One or maximum two closure paragraphs with the key Insights

E. List of References

F. Appendices (if necessary)

G. Remember to use: Existing reports, Data, Visuals (Charts and Infographics specially), Google Scholar for Academic References, etcetera. The most important part of this Project is to be very well justified, with solid arguments.

You will present your research in the last session, remember to present data in a visual, engaging, sophisticated, and clear manner. Remember that is important that you justify your answers and include in-text citations throughout the submitted document, as seen in class, as well as a list of references. This directly affects the quality and credibility of your work, as well as your evaluation.