Describe the primary appeal you are using for the message

Assignment Help Operation Management

Reference no: EM133344805

Topic: Identifying Stories Used in Advertising Messages to Relate to Audiences

The person who shapes and designs the words in advertising is called a copywriter. "Copy" is the text of an ad or the words people say in a commercial. Copywriters begin with the strategy and creative brief. Then, working with the artistic help of an art director or creative director, the creative team brainstorms ideas to form magic words and powerful visuals that translate a message into an attention-grabbing and memorable communication with a target audience.

To start developing advertisements, you must first develop the strategy and brief of what you want to get across to the audience, ensuring the "creative brief" is designed for the specific mass media selected.

Marketing communication objectives include the thinking, feeling, and actions a company wants to get across to the target audience. With the increasing variety of media options available, companies will usually hold creative meetings for cross-functional media planning. Media and message strategy are interdependent, and decisions affect IMC.

The message strategy is the primary tactic or approach used to deliver the message theme. When creating messages for a variety of target audiences and cross-functional media, content becomes critical for success.

Writing messages for specific target audiences is easier when using stories people have heard often that are part of everyone's culture. Graeme Newell, with 602 Communications, presents how to position a brand image using seven stories that have changed the world. View Positioning a Brand: Seven Stories that Changed the World (Newell, 2012) and answer the following questions.

List the seven archetype stories that changed the world.
Go online and find a commercial for a product that represents one of the archetypes and identify the relationship between the advertisement and the story archetype.
How does this story affect your thoughts or feelings about the promoted product?
In relation to an archetype story, format a one-line statement that best describes your course product - as viewed by your chosen target market! You are looking for brevity and clarity of the message.
Describe the primary appeal you are using for the message you just created and explain why this appeal will work for your target market.

Reference no: EM133344805

Questions Cloud

What do you feel are the top three attributes : what do you feel are the top three attributes of a leader who can successfully and strategically lead - resulting in longevity (not just innovation)? Justify

How does a company make good marketing : Marketing in a business is everything, it is how people decide what they buy. Lots of great companies have thrived not because their product is better

Describe the meaning of business process reengineering : Describe the meaning of Business Process Reengineering, Total Quality Management Programs, and Six Sigma Quality Control Programs

What are major factor establishment of territorial states : What are the major factors that led to the establishment of territorial states and early empires during the period from 2000 BCE to 325 BCE?

Describe the primary appeal you are using for the message : Describe the primary appeal you are using for the message you just created and explain why this appeal will work for your target market

Provide a description of the decision variables : MGMT 306 Delaware State University You must provide a description of the decision variables, the objective function, and the constraints. Also, add in the cost

Explain a social policy issues : Explain a social policy issues or historical decisions made by the Australian Government or law makers that have led to Indigenous intergenerational trauma?

What did you find most interesting about your visit : describe your findings. Many worked in the plant before and are extremely knowledgeable of its operations. It is not required that they worked in the plant

Compare how maritime and land based empires built : Write about for a 5 paragraph essay on...Compare how maritime and land based empires built and maintained power during the early modern period.

User Account

All Pages