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Describe the pricing objective that you would use

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This part of your comprehensive project will focus on pricing decisions.

1. Describe the pricing objective that you would use for your product or service (i.e. Profit-Oriented, Sales Oriented, Status Quo).

2. Provide some rationale for your choice.

We have decided that the pricing object that suits our product the best is a sales oriented pricing objective.

Please focus on using the sales oriented objective as a way to gain market share. We have a new company so we re looking at sales orientation so that people become familiar with our product.

Reference no: EM131004080

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