Reference no: EM133167649
Don't Let Fear Guide your Path
DISCUSSION QUESTIONS/REQUIREMENTS
1) How would you describe the pricing for classes at BRICKK?
2) Is going door-to-door an effective use of Pavlik's time? Do you feel it will be effective in generating new members? Perhaps she should hire someone to do it for her?
3) Should BRICKK adjust its target market? How would you define the clientele in psychographic terms?
4) How do you assess the adequacy of the elements of the marketing mix (7 Ps for service marketing: price, place, promotion, product/service, people, process, physical evidence)?
5) Should Pavlik consider adding exercise machines to broaden her potential clientele? Why or why not?
6) Considering that some classes are reaching capacity, should Pavlik raise prices? Why or why not?