Describe the potential benefits or challenges

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Reference no: EM133529761

Discussion Post

I. Do you agree with the article "Digital Doesn't Have to Be Disruptive- The best results can come from adaptation rather than reinvention" by Nathan Furr and Andrew Shipilov that ‘digital does not have to be disruptive'? Why or Why not?

II. Using real business examples, do you think the transformation from conventional pipeline business to platform business is disruptive or not?

III. The guiding principles for technology as a driver for change are flexibility, adaptability, and scalability. Using real business examples, why are these guiding principles helpful?

IV. The three significant opportunities for enabling change are:

1. Analytics, tracking, and measurement
2. Automation, communication, and infrastructure
3. Artificial intelligence and machine learning

Select one of these opportunities and describe the potential benefits/challenges.

Reference no: EM133529761

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