Describe the porter generic competitive strategies

Assignment Help Marketing Management

Reference no: EM132264268

Question: As an assistant to Jane Melody, Sonic's chief marketing officer, you've been assigned to draft a mission statement for top management's review. This should cover the competitive spheres within which the firm will operate and your recommendation of an appropriate generic competitive strategy. Using your knowledge of marketing, the information you have about Sonic, and library or Internet resources, answer the following questions.

• What should Sonic's mission be?

• In what competitive spheres (industry, products and applications, competence, market-segment, vertical, and geographic) should Sonic operate?

• Which of Porter's generic competitive strategies would you recommend Sonic follow in formulating its overall strategy?

As your instructor directs, enter your answers and supporting information in a written marketing plan to document your ideas.

In this instance, Sonic is a fictional cell phone company.

Reference no: EM132264268

Questions Cloud

What is the break-even price : Your firm received an RFP (request for proposal) on a wire harness from GM with fixed costs of $1 million and MC of $1 with expected sales of 1 million units.

Estimate of the proportion of voters : Compute a 99% confidence interval for the estimate of the proportion of voters who were in favor of raising sales taxes. Indicate both low-end and high-end esti

Indifference curve-budget line analysis : Illustrate her optimal choice on a graph, using indifference curve-budget line analysis. Include the value of her utility at her optimal choice in your answer.

Evaluate the decision to shift advertising money from espn : Evaluate the decision to shift advertising money from ESPN.com to Google AdWords

Describe the porter generic competitive strategies : As an assistant to Jane Melody, Sonic's chief marketing officer, you've been assigned to draft a mission statement for top management's review.

What are the core operational elements of the enterprise : Based on official information from financial statements and reports or well-developed estimates, list the revenues and expenses of a sport related business.

Would your demand for gas be elastic or inelastic : Would your demand for gas be elastic or inelastic? Explain.

Calculate the percentage change in the rental on capital : Suppose the home country produces cars and tractors. Consider the following data for the Home country:

What are the characteristics of the coaching process : This week outlines 6 characteristics of the coaching process and an associated, yet itinerant, research issue. Even though you are at the very beginning.

User Account

All Pages