Describe the plc stage of the main product brand of jb hi-fi

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Reference no: EM133507011

Tasks For this assignment you will provide a concise, but comprehensive PLC analysis of JB Hi-Fi Australia and suggest strategies for each stage. 1. Conduct secondary research to collect information about the current products of JB Hi-Fi being offered in the Australian Market 2. Based on evidence collected through secondary sources, define the PLC stage of each product 3. Suggest strategies for each product according to its PLC stage.

Introduction An executive summary of your report, including your research approach and findings.

Background Provide a context by writing a short note on JB Hi-Fi history and its products. Provide information related to JB Hi-Fi's range of products in the Australian Market and briefly about the competitors' offerings. Use secondary research resources to get the information mentioned above.

Question: Product Life Cycle Stage and Strategies Describe the PLC stage of the main product brand of JB Hi-Fi. This task may include market share/sales information of the products taken from the financial reports (previous 3-4 years) of JB Hi-Fi and a comparison to justify whether the product is at the introduction, growth, maturity, or decline stage. Apart from financial reports, the information can also be collected through other credible published sources such as industry reports or research articles. After each product has been assigned an appropriate PLC stage, suggest relevant marketing mix elements strategies (4Ps). The PLC model discussed in the class and strategies suitable for each stage can be used as guiding principles.

Reference no: EM133507011

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