Describe the phenomenon of digital transformation

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Reference no: EM133371406

Assignment:

Answer the following questions:

1. Based on your reading of the Klöckner & Co. case and the article by Tabrizi et al., how would you describe the phenomenon of digital transformation? What is your personal take on the concept - is it a valuable undertaking or fad chasing (or something else altogether)? Do you have any professional experience with the pursuit of digital transformation?

2. In the case, Gisbert Rühl is particularly concerned with striking the right balance between the independence of the company's new digital branch and its integration with the rest of the organization. Do you agree with the approach adopted by the company so far? If so, why? If not, how would you have addressed things differently?

3. A key aspect of digital transformation at Klöckner & Co. entails dealing with the "digitalization anxiety" of members of the organization. What is your take on the way that Rühl and the rest of the company's leadership has approached this issue? Do you have any recommendations for alternative ways to confront digitalization anxiety?

Reference no: EM133371406

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