Describe the phases of the consumer purchase process

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1. Discuss how marketers can use involvement to construct advertising campaigns. Provide the details of a time when you purcha see ed something based on the concept of inertia and something you purchased based on the concept of passion.

2. Describe the phases of the consumer purchase process. Which of these phases requires more marketing effort and resources? Why?

3. What is the generic strategy of JP Morgan Chase? Why do you classify that company's generic strategy as such? Is that strategy viable on a long term basis? If so why? If not, why not? What strategy would you recommend that use long term and why? If they should stay the course, why?

Reference no: EM132298354

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