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• Packaging and Labeling are two (2) key parts of integrated marketing communications (IMC). Select two (2) brands from different product groups (e.g., Levi's jeans and Heinz ketchup). Describe the packaging strengths (from an IMC perspective) of each. Then, describe the labeling strengths (from an IMC perspective) of each as well.
• Recommend one (1) packaging and one (1) labeling improvement for each brand and provide a brief rationale for your recommendations.
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A food company wants to develop a new salad-dressing powder. The consumer mixes the powder with water, shakes the bottle, and you get fresh dressing.
Assume the role of Marketing Manager. Identify the product's target market at home and in your stated foreign market
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using the product a floppy disk provide a plan to reposition this product or service to a new target market. remember
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Marketing consists primarily of selling and advertising, The broadest and simplest definition of marketing states that it is the development and efficient distribution of products for consumer segments
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