User Account

All Pages

Describe the overarching message

Assignment Help Marketing Management
Reference no: EM133319249

Assignment:

On each of the following persona please describe the following:

1. Describe the overarching message and marketing goals for each persona.

2. Describe the content types that you'll use to communicate to each persona (videos, photos, blog posts, ebook, infographics, podcasts, etc.)

3. Describe which channels you'll use for each persona (website, social media (Facebook, Pinterest, Instagram, Twitter, YouTube, LinkedIn, Snapchat, etc.)

4. Fourth, discuss how you will use the analytics for the channels to measure if your marketing goals are being met.

Persona 1 - The Experienced Professional: This persona is a coffee connoisseur between the ages of 25-45 who is highly educated and has an appreciation for the art and science of coffee. They like to explore new and different coffees from all over the world, and are willing to spend a little extra for quality. They are also very knowledgeable about the roasting process and like to experiment with different roasting techniques.

Persona 2 - The Health Conscious Consumer: This persona is between the ages of 25-45 who is health conscious and looking for a healthy beverage option. They are willing to pay a premium for organic, fair-trade and sustainable coffees. They are also looking for low-acid and low-caffeine options

Persona 3 - The Budget Conscious Coffee Drinker: This persona is between the ages of 25-45 who is looking for a quality cup of coffee at an affordable price point. They are willing to try various coffees, but are less adventurous than the Experienced Professional. They are also looking for convenience, so they may prefer pre-ground and pre-measured coffee options.

Reference no: EM133319249

Questions Cloud

Describing the different types of online advertising : Describing the different types of online advertising. Your presentation should explain advantages and disadvantages associated with each type of advertisement.
Arguments for imposing a minimum wage : MBA-610 Regent University Assess the validity of the arguments for imposing a minimum wage? Labor markets fail (according to economists' definition)
Examine the educational background of a borrower : Examine if educational background of a borrower (high school degree, college degree, post-undergraduate degree) affects whether he/she would default on debt.
How has the imf doing so impacted mechanisms : ECON MISC Fordham University the IMF is contributing to engendering economic rulemaking process at the national level. How has the IMF doing so impacted mechani
Describe the overarching message : Describe the overarching message and marketing goals for each persona. Describe the content types that you'll use to communicate to each persona.
How might country have an effect on consumer behavior : What did you learn about your chosen country? How might what you learned about your chosen country have an effect on consumer behavior?
What are difference a web magazine and print one : What are the challenges of maintaining a consistent look and feel across different media? What are editorial and design difference a Web magazine and print one?
What should be the relationship between diesel and stylelab : What should be the relationship between Diesel and StyleLab? In other words, how should the new brand be named?
Difference between a product line and a product mix : Explain the difference between a product line and a product mix. Give an example of each one.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd