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Describe the overall strategic management process

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1. Describe the overall strategic management process according to Ketchen and Short (2011). Why do you think strategic management can be characterized as both an art and a science?

2. Select product lines that you like or are familiar with and discuss your pricing strategies for the following: Product line Optional products Captive products By-products Product bundles Which strategy did you find the most interesting? Why?

Reference no: EM131793162

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