Reference no: EM132769905

Question - Situation: National Media Public Company Limited (the Company) is one of the key players in Singapore's media industry and has a good record of business achievements since its start-up in 1980. As challenges in its business have become evident since 2010 onwards, the Company has proposed a new strategic direction to expand its business towards the AEC. Hence, in July 2017, the Board of Directors have approved a strategic investment plan to acquire media companies in Malaysia, Singapore, and Vietnam with the total budget of 10,000 Million Singapore dollar. The acquisition deal is expected to finish by the end of 2018. They in turn appoint you to be their financial advisor to help issue both corporate bond and new common stock (i.e., debt and equity financing) to get investment capital. Can you describe the overall framework of both corporate bond and common stock issuing, but also give implications to the CFO about how to deploy both debt and equity to gear up business growth in the coming years.