Describe the overall economic health and business trends

Assignment Help Managerial Economics

Reference no: EM133693765 , Length: word count:750

Assignment: Executive Brief

Instructions

In Assignment 2, you will analyze the data collected in your GUIDES Worksheet. Now that you have researched the economic conditions of the target country, using the Indicators and other resources, you are ready to make a recommendation. You will present your conclusions and proposed next steps in an Executive Brief of three to four pages. In this document, you summarize your key findings, recommend a course of action, and provide a rationale for your proposal. Your home country data is an important benchmark for interpreting the data on the target country which you have been researching.

As an Executive Brief is a succinct business communication, it is helpful to make notes on your ideas and work through your recommendation before writing the final document. To prepare in this way, examine your data from Assignment 1 and make notes, using the prompts in the Sample Outline provided below. When you are ready to proceed with writing your Executive Brief, use the same Sample Outline to structure the sections of your Executive Brief document.

Sample Outline
Use the following Outline of sections to organize the body of your Executive Brief. Use the underlined headings as section headings in your assignment. Use the prompts in each section to make sure you include the required content.

Introduction

Specify your home country, target country, company and the industry it operates in
Give an overview of the task you have done researching Indicators and explain its purpose

Target Country Economic State

Describe the overall economic health and business trends of your target country
What three Indicators were key in assessing the target country's economic health? Why?
What stage of the business cycle is your industry in for the target country?
What does this data imply for growth opportunities for your company in the target country?

Recommendation

Choose ONE of the following options to recommend:

Enter new market in target country
Do Not enter new market in target country
Expand existing market presence in target country
Plan for withdrawal from the target country's market

Based on the option you selected, respond to the prompts below:

Briefly explain the rationale for your recommendation, with reference to your research
What two Indicators were key in assessing the business outlook for your company and its industry in the target country? Why?

Reference no: EM133693765

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