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Describe the overall company image and brand perception

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Reference no: EM133198073

Problem: Google Home Marketing Report

My group selects GOOGLE HOME MINI for its market trends, segmentation, positioning, targeting, and marketing mix.

My part is Product Description, it should be 2 pages.

1. Product Descriptionfrom a marketing perspective, not necessarily a technical, perspective.

a. Describethe product and its primary benefits to the consumers.
b. Describe the overall company image and brand perception. Derive any relevant brand related issues/challenges?
c. State the determinant attributesfirst.

Then, identify the key competing products and articulate the unique value proposition of the product and explain how it relates to the determinant attributes.

In other words, why would consumers choose this product over those of the competitors' and how does your product rate against those of the competitors on important aspects (determinant attributes) of the purchasing decision? (Include a product comparison chart).

Reference no: EM133198073

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