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Describe the overall brand influence your loyalty to product

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Reference no: EM133501899 , Length: Words Count:200

Assignment:

Respond to the following in a minimum of 175 words:

  • Consider a product you are loyal to, part of your personal brand.
  • Define one of these essential concepts in branding from the course readings or other credible sources:
  • Brand equity
  • Brand awareness
  • Brand loyalty
  • Perceived quality
  • Brand associations
  • Brand assets
  • Explain how the branding concept you described and the overall brand influence your loyalty to the product.
  • Explain how understanding branding can help you be a better consumer and marketer.

Note: Your DQ response should integrate course concepts or other credible sources with your professional experience to earn full credit. Please do not taint the classroom with content from dictionaries, encyclopedias, and cheat mills. This is an advanced master's course; please demonstrate advanced master's research and analysis skills. In other words, apply and cite the course content.

Reference no: EM133501899

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