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Choose an organization: Describe Distribution Channels, Benefits/Costs of intermediaries
Choose a firm that produces tangible products (NOT a retailer) that are ultimately sold to final consumers and is part of a distribution channel involving at least one other independent organization as an intermediary and uses at least two different sales channels (e.g., direct sales, retail).
Please give a great deal of consideration to your selection of the organization and the product that will be used in your case. Your selection must meet the following criteria:
* The organization should produce a physical product that is eventually sold to final consumers.
* The organization must be part of a distribution system that includes a minimum of one intermediary.
The organization must sell its products through two or more channels (e.g., retail, online sales, telephone sales, sales force).
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