Describe the notion of multiple meanings in media texts

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In the field of cultural studies, scholars use the term polysemy to describe the notion of multiple meanings in media texts. Media are said to be polysemic—to have multiple mean- ings. Where do you believe these meanings come from? Is polysemy the result of audience activity, or is it the result of the properties of the media themselves? In other words, are multiple meanings simply the result of different audience members constructing different interpre- tations, or do they exist because the texts themselves are “open”—that is, structured in such a way as to allow for multiple readings? Give examples of 2 media texts that are polysemic and explain what you believe it is the audience interpretation or some aspect of the text itself that is causing it to be polysemic.

Reference no: EM132198253

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