Describe the nft initiative in detail

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Reference no: EM133283318

Case Scenario

Retrieve press articles through Google news about NFT initiatives done in the TOYOTA Automobile.

Chose The NFT initiative or case study (studies) that have been proposed by this brand, that you would like to. The Luxury brand TOYOTA and NFT initiatives should be presented to the professor before you start.

Answer the Following Question in Detail:

Question 01: Describe the NFT initiative in detail (put sources, pictures etc.)

Question 02: Explain why do you believe the brand has entered the NFT space? What value does this NFT initiative bring to the brand?

Question 03: Explain what value/utility does this NFT initiative offer to the target market(collectors, consumers, artists)

Question 04: Compare your discussion with the literature explained in the class, and scientific readings on NFT value creation. You can bring additional scientific papers to support your findings

Question 05: According to your point of view, will this NFT initiative sustain or not? Why? Will be profitable for the organization/brand or not? why

Reference no: EM133283318

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