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For the last twenty years, your firm has been producing a simple health drink called NutriA. It is aimed at health-conscious adults aged between twenty-one and forty-four years. NutriA is in the mature stage of the category’s life cycle; as a result, industry sales are flat. Your marketing manager decides that it is time to expand the depth of the product line and increase market share. He wants you to come up with a new health drink aimed at a younger market, the fifteen- to twenty-one-year-olds.
Create a 300- to 400-word response and answer the following:
Describe the new product.
Would you keep that same brand name or use a new one? Why?
Would it be similar to or different from the existing drink? Why? If it would be different, explain how.
Create a 6 - 8 slide Microsoft PowerPoint presentation analyze and interpret how employee motivation affects organizational behavior as well as three strategies an organization can do to increase employee motivation.
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The prime contractor has now approached URA and asked to submit a bid for the cost of producing another 20 guidance controls.
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Compare and contrast the traditional and matrix organization. What are its advantages and disadvantages of the matrix organization?
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