Describe the new product, For the last twenty years, your

Describe the new product

Assignment Help Marketing Management

Reference no: EM13726231

For the last twenty years, your firm has been producing a simple health drink called NutriA. It is aimed at health-conscious adults aged between twenty-one and forty-four years. NutriA is in the mature stage of the category's life cycle; as a result, industry sales are flat. Your marketing manager decides that it is time to expand the depth of the product line and increase market share. He wants you to come up with a new health drink aimed at a younger market, the fifteen- to twenty-one-year-olds.

Create a 300- to 400-word response and answer the following:

Describe the new product.

Would you keep that same brand name or use a new one? Why?

Would it be similar to or different from the existing drink? Why? If it would be different, explain how.

Reference no: EM13726231

Questions Cloud

What is meant by the term emotional intelligence : Describe what is meant by the term "emotional intelligence". Provide an example of how it is used in contemporary organizations

Net present value decision technique may not be pertinent : The Net Present Value decision technique may not be the only pertinent unit of measure if the firm is facing

Which path seemed to make europe more politically stable : Since the Enlightenment, countries have debated, sometimes violently, over which political path their countries should be on. Which path seemed to make Europe more politically stable.

Discuss which of michael porter basic strategies you use : Discuss which of Michael Porter's basic strategies you will use to market this product and why. Outline your selected scenario and details about the firm and/or product line

Describe the new product : For the last twenty years, your firm has been producing a simple health drink called NutriA. Describe the new product

Capital budgeting techniques discussed : Of the capital budgeting techniques discussed, which works equally well with normal and non-normal cash flows and with independent and mutually exclusive project?

Cost of attending a particular school : The difference between the cost of attending a particular school and the expected family contribution, minus any other financial aid.

Surrendering old equipment before the end of its useful life : When looking at these types of projects, one must consider any cash flows that arise from surrendering old equipment before the end of its useful life.

Define public relations and explain it : Define public relations, and explain it through a banking-related example. Define advertising, and explain it through a banking-related example

User Account

All Pages