Describe the new beverage changes

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Reference no: EM133502482

CASE SCENARIO

You are the new marketing manager for a beverage company, May Beverage Company. May Beverage Company has a plethora of beverages under their belt, but they have been refreshing some of their beverages. There's going to be a team meeting with presentations about what changes were made during the refresh. Your first task given to you from your boss is to create a consumer buyer profile for one of the beverages that has undergone a refresh. You will give the consumer profile in a "sales pitch" style presentation in the next team meeting with all of the sales managers to support your idea.

INSTRUCTIONS
In a Microsoft PowerPoint presentation, create a sales pitch discussing the following:

Slide 1- Title slide (includes name of product, your name and date)
Slide 2- Describe the new beverage changes
Slide 3- Explain the importance of creating a consumer buyer profile and its components
Slide 4- Explain the consumer buyer profile for the refreshed beverage
Slide 5- What is the new marketing strategy for the new refreshed beverage based on the consumer buyer profile?
Slide 6- Any additional slides needed to sell your new concept for the refreshed beverage
Slide 7- Ask for the "buy in" for your beverage and provide support as you beverage should be added to the beverage profile at The May Beverage Company. Why should The May Beverage Company buy into adding your beverage?

Reference no: EM133502482

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