Describe the new beverage changes

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Reference no: EM133199714 , Length: 7 slides.

Assignment: Fresh Sparletta Sales Pitch Presentation

Distinguish factors that influence buyer behavior.

Scenario

You are the new marketing manager for a beverage company, May Beverage Company. May Beverage Company has a plethora of beverages under their belt, but they have been refreshing some of their beverages. There's going to be a team meeting with presentations about what changes were made during the refresh. Your first task given to you from your boss is to create a consumer buyer profile for one of the beverages that has undergone a refresh. You will give the consumer profile in a "sales pitch" style presentation in the next team meeting with all of the sales managers to support your idea.

Task

In a Microsoft PowerPoint presentation, create a sales pitch discussing the following:

1. Slide 1: Title slide (includes name of product, your name and date)

2. Slide 2: Describe the new beverage changes

3. Slide 3: Explain the importance of creating a consumer buyer profile and its components

4. Slide 4: Explain the consumer buyer profile for the refreshed beverage

5. Slide 5: What is the new marketing strategy for the new refreshed beverage based on the consumer buyer profile?

6. Slide 6: Any additional slides needed to sell your new concept for the refreshed beverage

7. Slide 7: Ask for the "buy in"

Comprehensive description of the new marketing strategy for the new refreshed beverage based on the consumer buyer profile.

Reference no: EM133199714

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