Reference no: EM131380596 , Length: 3500 Words
SHELL OMAN MARKETING COMPANY
Specific Assignment coursework Brief
Prepare a report on SHELL Oman marketing Company
You are required to write an Individual Report of 3000 words on the case below:
You are the marketing executive of a company engaged in the sale of products. The top management desires to improve the performance and profitability of the company. As the marketing executive, you are directed to translate this vision of the top management. You perceived that this vision can be attained through possible growth opportunities like new product development (NPD), product innovation (Penetration), new market creation. and diversification
To prepare a report, consider the points below that are relevant in your report.
1. Describe the nature of the operation and product portfolio of the chosen company.
2. Evaluate the internal and the external environment of the company using PESTEL and SWOT Analysis.
3. Describe the market situation, market segment, and market share of the company in the industry.
4. Using the Anson Matrix, determine which growth opportunities are most viable and appropriate for the company
5. Conduct segmentation and identify the target market for effective positioning of the products based on the growth opportunities previously selected.
6. Develop an appropriate marketing mix for the proper positioning of the company to its prospective customers and market niche.
This Individual Report assesses the following module learning outcomes:
- Utilise a range of tools and techniques to analyse and evaluate markets, market opportunities and market segments.
- Use market and financial data to set and monitor marketing objectives and prices.
- Develop tactical level marketing plans which define marketing mixes appropriate to the marketplace, target group and market conditions.
- Demonstrate understanding of the need for maintaining quality and customer focus and for innovation in order to build and maintain competitive advantage.
|
Discuss the importance of theory in quantitative research
: Discuss the importance of theory in quantitative research. By comparison, how different is the use of theory in qualitative research? What are the factors that make theory use in mixed method studies unique, and why
|
|
How the optimal level of retention and acquisition spending
: Use SolverTable to determine how the optimal level of retention and acquisition spending in Exercise 1 varies with an increase in annual profit.
|
|
Explain each step of the change model
: Based on the article, consider the approaches to organizational design. Analyze the effects and applications of the various organizational structures and levels of authority. Given the benefits and motivations mentioned in the article, share an an..
|
|
How would you incorporate given idea into your forecast
: Suppose you believe that if Snickers had cut its price at any time in the last four weeks, the consumer would become more price-sensitive. How would you incorporate this idea into your forecast?
|
|
Describe the nature of the operation - SHELL
: Describe the nature of the operation and product portfolio of the chosen company and evaluate the internal and the external environment of the company using PESTEL and SWOT Analysis.
|
|
Organisations and people-reflective essay
: ASB4431 Organisations and People, Assessment : Individual Assignment: Reflective Essay, The individual written assignment will take the form of individual reflection upon some aspect of your personal experience of management and organisations.
|
|
Create a meal diary for yourself for one day
: Create a meal diary for yourself for one day. Create a healthy version of each meal and snack and an unhealthy version. Write a summary of the meal including the required elements listed.
|
|
How would you modify the scan pro model
: For example, the sales of Cheerios may be based on how the price of a box of Cheerios diff ers from a reference price of $3.50.- How would you modify the SCAN*PRO model to include the idea of a reference price?
|
|
State the universal law of gravitation in detail
: State the universal law of gravitation in detail. Write the formula to find the magnitude of the gravitational force between the earth and an object on the surface of the earth. What do you mean by free fall? What are the differences between the mass..
|