Describe the nature of the eCRM initiative

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Reference no: EM132314817 , Length: word count:2750

E-Business Fundamentals and Systems Assignment - Case Study Report

Learning Outcome -

  • Describe and discuss how the Internet and e-technologies have influenced organizational practices and be able to assist business decision making and build competitive advantage.
  • Describe and recommend how particular E-technologies and infrastructures can be employed by business.
  • Identify and apply key issues associated with client-side and server-side programming, database connectivity, and session tracking.
  • Identify and manage threats and risks specifically associated with e-business and the strategies for how these are managed or mitigated.
  • Demonstrate an awareness and understanding of the application of social and ethical aspects of e-business and e-technologies (including social media).

Assessment Description -

This case study assesses students' understanding of e-business concepts presented in weekly lectures and tutorials by researching and analysing real life situations.

Groups of 4 students are to critically evaluate an e-Customer Relationship Management (eCRM) in an organization of their choice and provide recommendations to improve the performance of such system.

Each student will present his/her section of the group report in the class by delivering a 15-minute PowerPoint presentation.

The report and the presentation will address the following issues depicted in the chosen eCRM.

1. Describe the organization and explain the problem or opportunity it faced.

2. Describe the nature of the eCRM initiative that the organization implemented including the process by which the initiative was selected.

3. Explain and analyse any ethical issues and risks the organization may have faced in implementing the eCRM.

4. Provide an assessment of how successful the eCRM initiative was and a discussion of recommendations for further improvement.

Reference no: EM132314817

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Reviews

len2314817

6/1/2019 12:29:53 AM

Words Count: 2750 . Detailed Submission Requirements - Submission must be between 2,250 – 2,750 words (excluding references) All students must submit the peer evaluation via relevant Moodle link before the assessment due date. One member of the group must submit the assessment through the Assessment 2 Turnitin link on Moodle page for this unit. Group Work - Groups are formed early on in the trimester. All groups will fill out the Group Charter and submit to the Lecturer. 4 students per group. In the case where one team member ceases contact and/or contribution to the group work, the group must notify and consult with the Lecturer as soon as possible. All students will submit a Peer Evaluation for their group members at the end of the assessment. The Peer Evaluation Form can be accessed in the Assessment 2 folder on the Moodle page for this unit.

len2314817

6/1/2019 12:29:46 AM

Late Submission - Any assessment submitted past the specific due date and time will be classified as Late. Any Late submission will be subject to a reduction of the mark allocated for the assessment item by 5% per day (or part thereof) of the total marks available for the assessment item. A ‘day’ for this purpose is defined as any day of the week including weekends. Assignments submitted later than one (1) week after the due date will not be accepted, unless special consideration is approved as per the formal process.

len2314817

6/1/2019 12:29:39 AM

Rubric for Report (20 marks) - All aspects of the question are addressed in depth. The written work shows great depth of thought, excellent development of argument, logical analysis and insight into the subject. All aspects of the written work conform to a high academic / professional standard. All aspects of the question are addressed in depth. The presentation demonstrated deep understanding and comprehension of the topic. There was clear evidence of independent thought and reflection on topic. The topic was covered in a highly professional and organized manner. The presenter displayed excellent verbal skills and delivered a highly interesting, coherent presentation at an appropriate level for the audience.

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