Describe the nature of the eCRM initiative

Assignment Help Management Information Sys
Reference no: EM132314817 , Length: word count:2750

E-Business Fundamentals and Systems Assignment - Case Study Report

Learning Outcome -

  • Describe and discuss how the Internet and e-technologies have influenced organizational practices and be able to assist business decision making and build competitive advantage.
  • Describe and recommend how particular E-technologies and infrastructures can be employed by business.
  • Identify and apply key issues associated with client-side and server-side programming, database connectivity, and session tracking.
  • Identify and manage threats and risks specifically associated with e-business and the strategies for how these are managed or mitigated.
  • Demonstrate an awareness and understanding of the application of social and ethical aspects of e-business and e-technologies (including social media).

Assessment Description -

This case study assesses students' understanding of e-business concepts presented in weekly lectures and tutorials by researching and analysing real life situations.

Groups of 4 students are to critically evaluate an e-Customer Relationship Management (eCRM) in an organization of their choice and provide recommendations to improve the performance of such system.

Each student will present his/her section of the group report in the class by delivering a 15-minute PowerPoint presentation.

The report and the presentation will address the following issues depicted in the chosen eCRM.

1. Describe the organization and explain the problem or opportunity it faced.

2. Describe the nature of the eCRM initiative that the organization implemented including the process by which the initiative was selected.

3. Explain and analyse any ethical issues and risks the organization may have faced in implementing the eCRM.

4. Provide an assessment of how successful the eCRM initiative was and a discussion of recommendations for further improvement.

Reference no: EM132314817

Questions Cloud

Design a library system for Kent Institute : You are required to design a library system for Kent Institute. Decide the appropriate variables, keys and ranges to be used in the system. Justify
Write a case study on your chosen population group : Pick ONE population group within a geographical area - Write a case study on your chosen population group. Start researching the health issues
Find measures of central tendency and variation : Describe at least one example of two variables (from your workplace experiences) that are strongly correlated. How does this affect how you interpret
Develop and incorporate a neural network : 300056 - Robotics - Western Sydney University - Neural networks for robot control - implement a given computed-torque controller (CTC) in Simulink for robot
Describe the nature of the eCRM initiative : ISY3001/ISY301 E-Business Fundamentals and Systems Assignment - Australian Institute of Higher Education. Describe the nature of the eCRM initiative
Evaluate ethical dilemmas in the global environment : MGT3001 Governance and Business Ethics Assignment - Case Study Report, Australian Institute of Higher Education. Evaluate ethical dilemmas in global environment
Plot the probability function of exact sampling distribution : Plot the probability function of the exact sampling distribution for P, assuming a sample size of n = 10 and population prevalence of 0.5
Construct cash flow statements for each vehicle : Based on the collected data, construct cash flow statements for each vehicle. Which of the vehicles would you purchase
What are top rated digital asset management software product : BBC Digital Media Initiative Revisited - Do research online to identify the capabilities of digital asset management software. What are the top rated digital.

Reviews

len2314817

6/1/2019 12:29:53 AM

Words Count: 2750 . Detailed Submission Requirements - Submission must be between 2,250 – 2,750 words (excluding references) All students must submit the peer evaluation via relevant Moodle link before the assessment due date. One member of the group must submit the assessment through the Assessment 2 Turnitin link on Moodle page for this unit. Group Work - Groups are formed early on in the trimester. All groups will fill out the Group Charter and submit to the Lecturer. 4 students per group. In the case where one team member ceases contact and/or contribution to the group work, the group must notify and consult with the Lecturer as soon as possible. All students will submit a Peer Evaluation for their group members at the end of the assessment. The Peer Evaluation Form can be accessed in the Assessment 2 folder on the Moodle page for this unit.

len2314817

6/1/2019 12:29:46 AM

Late Submission - Any assessment submitted past the specific due date and time will be classified as Late. Any Late submission will be subject to a reduction of the mark allocated for the assessment item by 5% per day (or part thereof) of the total marks available for the assessment item. A ‘day’ for this purpose is defined as any day of the week including weekends. Assignments submitted later than one (1) week after the due date will not be accepted, unless special consideration is approved as per the formal process.

len2314817

6/1/2019 12:29:39 AM

Rubric for Report (20 marks) - All aspects of the question are addressed in depth. The written work shows great depth of thought, excellent development of argument, logical analysis and insight into the subject. All aspects of the written work conform to a high academic / professional standard. All aspects of the question are addressed in depth. The presentation demonstrated deep understanding and comprehension of the topic. There was clear evidence of independent thought and reflection on topic. The topic was covered in a highly professional and organized manner. The presenter displayed excellent verbal skills and delivered a highly interesting, coherent presentation at an appropriate level for the audience.

Write a Review

Management Information Sys Questions & Answers

  Discuss about the leverage data warehousing

An unintended but very welcome benefit of Aladin is that other departments have been inspired to begin deploying similar projects for everything.

  Which were most difficult to specify in terms of a scenario

Stimulus. The stimulus is a condition that needs to be considered when it arrives at a system.

  What are some of the current trends organizations face

What are some of the current trends organizations face with mobile computing security and what are some of the remediation steps companies take to ensure data confidentiality and integrity?

  How to develop a wbs and illustrations of work breakdown

Develop a work breakdown structure (WBS) for each of your two or three alternative solutions to your performance problem.

  Information technology - sdlc waterfall approachwhy is an

information technology - sdlc waterfall approachwhy is an accurate and complete requirements definition especially

  Write a comparative analysis of the articles noting

Discuss what you learned from those articles. In your discussion, give example(s) of your organization handles ethic concerns .

  How can a security and loss prevention practitioner leverage

How can a security and loss prevention practitioner leverage the capabilities of social media to enhance job performance in protecting people and assets?

  Management of information systems

Management of information systems and IT management of information systems should be the sole responsibility of IT or if other areas should have a role. Describe the reasoning behind your conclusion

  Explain operations management hierarchy

Capacity planning can have different meanings to individuals at different levels within the operations management hierarchy. Can you explain what some of those differences might be?

  Take a position on the ethical concerns raised by employees

Take a position on the ethical concerns raised by employees who are upset about organizations monitoring their email or Internet access for security purposes.

  Describe the role of an organization technology pmo

write a 1-2 page paper describing governance principles, standards, and practices in the IT environment

  Describe the various classes of subnets

Describe the various classes of subnets and what they are used for. What is the process for determining CIDR notation in a specific subnet?

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd