Reference no: EM132605273
Select a multinational company from one of the following world regions:
1. European Union and England
2. North America
3. Central/South America
4. Asia
5. Australia
6. Sub-Saharan Africa
7. Middle East/North Africa
1. Develop a comprehensive global human resource (HR) strategy for your company. Investigate what the firm is essentially doing and/or focus on what it should be doing. Your responsibility is to identify and then summarize major global challenges the multinational company is experiencing. Develop a matrix to show how the company can create a sustainable competitive advantage and highlight any key HR implications. Your strategy must specifically outline whether policies, programs and initiatives are to be global or domestic (centralized or decentralized) and explain the rationale for these decisions. In addition, you should explore and recapitulate how the HR function should be structured and managed to successfully implement this strategy.
2. Develop a comprehensive operations management strategy for your company. Investigate where the firm is manufacturing its products and locate manufacturing facilities, identify the country it is operating in, technology factors, cost efficiency, how the company is making global sourcing decisions, discuss logistics and supply chain management of the company, and the transfer of knowledge from home country to the host country. Your strategy must specifically outline whether policies, programs and initiatives are to be global or domestic and explain the rationale for these decisions. In addition, you should explore and recapitulate how the operations management function should be structured and managed to successfully implement this strategy.
3. Develop a comprehensive marketing strategy for your multinational company. For this strategy, you will need to discuss product attributes, cultural attributes, economic and technological attributes, analyze the distribution strategy, how the company is choosing between distributors in the country it is operating, pricing strategy that your company has adopted, communication strategy and the barriers in international advertising, and last but not least, how the company is using the marketing mix in international arena. Your strategy must specifically outline whether policies, programs and initiatives are to be global or domestic and explain the rationale for these decisions. In addition, you should explore and recapitulate how the marketing strategy function should be structured and managed to successfully implement this strategy.
Include in your project:
Assess and describe the multinational firm's vision, strategy, competitive advantage, organizational structure, locations, and culture. Then describe the firm's home country business environment based on the 12 pillars (The Global Competitive index) and the home country culture based on Hofstede's cultural value model of business behavior, communication style (low and high context), languages spoken, religious beliefs and social norms.
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Explain what the statement evaluate profitability means
: Explain the difference between trend analysis and common-size analysis. Explain what the statement "evaluate profitability" means.
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Numerous topics around management and leadership
: Throughout the term you have explored an examined numerous topics around management and leadership.
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Benefits of developing and implementing organisational
: What are the benefits of developing and implementing organisational policies and procedures that support staff training and team development?
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Assess the usefulness of the static budget
: Will the use of static budget variances result in useful information and effective decision making by managers? What are the advantages
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Describe the multinational firm vision and strategy
: Assess and describe the multinational firm's vision, strategy, competitive advantage, organizational structure, locations, and culture.
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What leads to the service failure
: Consider such dimensions as tangibles, reliability, responsiveness, assurance, or empathy.
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Replenishment philosophy of inventory management
: What is the difference between a requirements philosophy and a replenishment philosophy of inventory management?
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Manufacturing and services operations
: Why does designing a supply chain (for a specific organization of your choice) determine quality, cost, and delivery?
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Draft a policy guidelines or procedures
: Draft a policy, guidelines or procedures that can ensure any personal or social contact with workers does not adversely affect the supervision process
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