Describe the most important rules of media buying

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Reference no: EM13857220

You have been assigned the task of purchasing media for your client's advertising campaign. In a two to four-page paper, discuss the steps you would use in determining how you would select a media venue. Describe each of the five W's for your media planning.

Describe the three most important rules of media buying and why they apply to your client.

The paper

• Must be two to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style as outlined in the Ashford Writing Center.

• Must include a separate title page with the following:

o Title of paper

o Student's name

o Course name and number

o Instructor's name

o Date submitted

• Must use at least two scholarly sources in addition to the course text.

• Must document all sources in APA style as outlined in the Ashford Writing Center.

• Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.

Reference no: EM13857220

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Describe the most important rules of media buying : Describe the three most important rules of media buying
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