Describe the most important features

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Reference no: EM133730040

Homework: Place of Small Business in History- Entrepreneurship and small business

Learning Outcomes

I. Describe the place of small business in history and explore the strengths and weaknesses of small business.

II. Design a solid projected financial plan and conduct a breakeven analysis for a small company.

III. Demonstrate the ability to deliver and communicate marketing massages in coherent and professional manner.

IV. Illustrate the ability to think independently and systematically on developing a viable business model.

Task: Start-up Business Plan

Assume yourself as an entrepreneur of a small-scale business in Saudi Arabia.

I. Products and Services

1. Describe in depth your products or services. (Technical specifications)

2. What factors will give you competitive advantages or disadvantages? Examples include level of quality or unique or proprietary features.

II. Marketing Plan

1. Market Research- Why?

2. Market Research- How? Primary or Secondary Data?

3. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all-important sales projection.

III. Product

1. Describe the most important features. What is special about it?
2. Describe the benefits. That is, what will the product do for the customer?

IV. Customer

1. Identify your targeted customers, their demographics

V. Competition

1. What products and companies will compete with you?
2. How will your products or services compare with the competition?

VI. Strategy

1. Outline a marketing Strategy.

VII. Promotion

1. How will you promote your Product?
2. What will be your promotional budget?

VIII. Distribution Channels

1. How do you sell your products or services?

Reference no: EM133730040

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