Describe the mode of entry and its effectiveness

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Reference no: EM13800249

Cargill's CEO says, "we don't say, 'We think the world's going to look like this, let's define our strategy for that world.' We say, 'We don't know what the world's going to look like. We need a strategy or a set of strategies that can be successful almost irrespective of what the world looks like".

Notice the case of Cargill in Vietnam. Explain in specific detail which international strategy the organization has adopted and the likely reasons why it used this strategy. Describe the mode of entry and its effectiveness (or ineffectiveness) in this situation, and finally, judge whether the company can continue to be successful with this strategy and mode of entry.

Instructions:

Your response should be 2-3 pages, well written. Cite at least 2 credible sources that illustrate or support your points.

Be sure to use proper punctuation, spelling and grammar

Reference no: EM13800249

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