Describe the measurement of broadcast tv commercials

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Reference no: EM133611490

Assignment:

How would you describe the measurement of Broadcast TV commercials, in light of modern technology: Commercial-watching measurement is more accurate now, thanks to Personal Mobile Meters and internet cookies. Commercial-watching measurement has not changed. Commercial-watching measurement is not needed, as companies are now negotiating to have products placed right within shows. Commercial-watching measurement is less accurate now, due to viewers multitasking on phones and using PVRs to zap by commercials.

Reference no: EM133611490

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