Describe the means-end chain

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Reference no: EM133560117

Assignment -

Voice Over PPT, Value Creation You are required to develop and record a PPT presentation after viewing the video titled Value Creation. You may utilize PowerPoint or Zoom to record your presentation (please limit your presentation to no more than 5 minutes). Synopsis: Dr. Rajiv Kashyap is Professor of Marketing and Chair of the Department of Management, Marketing, and Professional Sales. He was a technology entrepreneur and currently assists entrepreneurs and businesses evaluate the feasibility of new ventures. In the following video, Dr. Kashyap describes the means-end chain, which provides the psychological foundations for understanding value creation from a customer perspective.

Reference no: EM133560117

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