Describe the meaning and use of price

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Define, describe, and list what a "product line and product mix is; the two approaches to "managing existing products (product modifications & line extensions), and why companies have "product deletions". Also, list and describe the seven phases of new product development, and discuss Branding, Packaging, and Labeling.

-Articulate, define and describe the meaning and use of Price, Price and Non-Price Competition, Pricing Objectives, Pricing Methods, Pricing Strategies (New Product Pricing, Differential Pricing, Psychological Pricing, Product-Line Pricing, and Promotional Pricing).

Reference no: EM133049061

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