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Describe the marketing planning process

Assignment Help Marketing Management
Reference no: EM133384476

Assignment:

PART A

  1. Help describe the marketing planning process.
  2. Main steps of the marketing process, and in what order should they follow Help state if you agree with this order of completion.
  3. Help state what you think is the most important P of the marketing 4P's? Help state why you think so.
  4. Help state what you learned about the relevance of the 4P's in creating a marketing plan
  5. Help describe one major concept from the marketing planning process that you will apply in your next job and explain your rationale.

PART B

No Frills Supermarket Grocery is planning to develop a competitive marketing plan for the subsequent fiscal year as follows:

Objectives:

  • Increase market share->Increase customer loyalty->Profitability Growth

Strategies:

Low-price&price match&location

Using the above objectives and Strategies, please help create the following:

  • Comprehensive marketing objectives for the company and
  • The strategies that will help achieve its objectives stated above
  • Conclusion - A summary of what achieving your objectives will mean for No Frills Supermarket Grocery

Reference no: EM133384476

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