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Describe the marketing mix strategy of the event

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The IWA World Water Congress & Exhibition 2022 will be held in Copenhagen, Denmark, from 11-15 September 2022. Research on the event and any other relevant websites, and answer the following questions:

(a) Describe the marketing mix strategy of the event:

(i) Product
(ii) Price
(iii) Promotion
(iv) Place

Reference no: EM133217295

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